Winterberry Group and the DMA recently surveyed more than 400 advertisers, marketers, fundraisers, publishers, technology developers, and marketing service providers to compile an all-encompassing report on identity resolution, management, and activation solutions.

Key findings of the report include:

  • 58% said that their company has intensified its focus on identity over the past year.
  • 47% reported their organization will invest more on identity solutions in the next year.
  • 15.3% said their organization can identify their audiences accurately and consistently.
  • Investment in identity solutions in the U.S. is expected to grow to over $2.6B by 2022.

Download the full report to learn more about the evolution of identity in a consumer-centric marketplace!