Holistic multi-touch attribution is the holy grail for marketers – everybody wants it, but it’s almost impossible to achieve. The primary roadblock for marketers? Identity fragmentation.

Even the best attribution models won’t work if they’re missing key data or are unable to connect consumer actions across devices and channels. How can a brand understand consumers as they engage with platforms and devices while they shop, play, research, and browse?

Download this new guide to learn how to:

  • Make sense of the data you have
  • Select the right attribution model
  • Understand the customer journey
  • Get started resolving customer identity

Download the guide now!