Understanding Consumer Behavior in the Age of Identity

With so many devices and channels at consumers’ fingertips, brands are left struggling to understand and predict the customer journey. And with a limited understanding of these behaviors, it’s difficult to provide personalized and secure online experiences. While there is high interest and early success, for this to be widely adopted and implemented at scale, brands must rely on a new class of solutions that are built for this Age of Identity.

Join the Drawbridge experts as we explore and discuss:

  • The micro-figures and macro-trends that brought us to this point.
  • The impact of identity marketing on personalization and hyper-engagement.
  • Customer case studies and successful approaches that brands are taking now.
  • The Drawbridge methodology followed by a live Q&A!

Date & Time:

Now Available On Demand!
[Live Date: Wednesday, March 13th, 11am PST]

Speakers:

WebinarHaylee.jpg Haylee Adkins, 
VP Strategy & Special Initiatives
Drawbridge 
WebinarRandy.jpg Randy Cotta, 
Director of Data Science
Drawbridge



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