Few terms have achieved the rapid success that “people-based marketing” is enjoying. Today, this term is used in every corner of the martech landscape, even though it has only been in our lexicon for a few years. A successful people-based marketing strategy can drive powerful improvements in customer experiences, including better advertising, holistic attribution, personalization, and even security applications. But in order to get the most out of people-based marketing, brands, agencies, and enterprises must go beyond just using identifiers, such as cookies and mobile IDs, as proxies for actual people.

Join us for an educational webinar in which we discuss:

  • The most relevant elements of people-based identity for 2018.
  • What a multi-resolution view of identity is, and how you can benefit from it.
  • Connecting online and offline identifiers.
  • What to look for in a people-based identity solution.
  • And more!

Presented by:

Brian Ferrario
Vice President, Marketing
Brian Pong
Sr. Director of Product
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