The Chief Marketing Officer is increasingly becoming the ‘Chief Data Officer,’ thanks to the wealth of customer data points that can be activated against. With the Kochava Collective and Drawbridge Identity Graph, the power of people-based identity is now directly in marketers’ hands for more precise reach and measurement – at no additional cost.
Building custom segments and generating lookalike audiences on a self-service basis has never been easier or more powerful.
Tuesday, May 21, 11 am PDT | 2 pm EDT
Director, Customer Success, Drawbridge
As Drawbridge's Director of Customer Success, Sonja Renner works with the company's largest enterprise clients to improve the execution and effectiveness of their overarching identity strategy.