Many brands still struggle with blind-spots from missing customer data, or double-vision from overlapping and duplicated data. This results in martech stacks that fly blind, and poor decisions being made. Worst of all, customers are left suffering from ad fatigue, unattributed online and offline actions, overall poor customer experiences, and ultimately an increased lack of trust in brands – whether they’re big or small.

People-based identity resolves these gaps and helps brands see new and existing customers like never before. Join us as we dive into the fundamental identity capabilities you should be evaluating, including:

  • The level of data granularity that’s right for you.
  • How precision, scale, and coverage are affected.
  • What data onboarding and syndication tools are available.
  • How to compare technologies.
  • Questions to ask around data privacy & security.
  • And much more!

Presented by:

Brian Ferrario
Vice President, Marketing

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