The Opportunity: The number of digital identifiers associated with consumers continues to grow, giving brands, agencies, and platforms unique opportunities to reach audiences like never before.

The Challenge: Are marketers enabled by this data – or hindered? Do they know what they’re up against? Are they able to connect these identifiers? Better yet, are they ready to do this outside of the Walled Gardens?

Download the report so that you can better understand:

  • What’s helping and hurting marketers as they develop strategies for targeting and measurement.
  • Why data-enablement will be a rising theme as consumer Identity continues to evolve.