2019 Identity Adoption Survey

Drawbridge surveyed 150 advertisers, marketers, brand owners, media planners, and technologists across verticals and industries to understand how businesses are adopting and implementing people-based Identity into their organizations and plans. 

  • Marketing applications are low-hanging fruit
    • 62% said that marketing departments have the most to benefit from people based Identity.
  • Data precision is the top concern
    • 61% said that data precision is their greatest concern around people-based Identity.
  • Questions linger around measuring ROI
    • 41% are unsure how to measure success of their Identity investment.

Download now to get more facts and figures so that you can better understand how to adopt and implement the Identity solution that is right for you!